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Added: 14th April 2010
Review: Possibly the best dye I have ever used! The dye feels nice to apply and soaks in well to bleached hair, and even slightly covers natural dirty blonde hair. It smells nice too! The colour came out amazingly bright, and it stayed that bright for almost 2 and a half months before it started to fade a lot (I must note, this was with the aid of good conditioning and the use of dry shampoo) It made my hair feel very healthy and conditioned too, so definately recommended for those with dryer hair from all of that bleaching! Well worth it. -Mistress Pandora-

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Added: 23rd May 2009
Review: Beautiful colour when it goes on but unfortunately only lasted about 2 weeks. (but then again my hair doesnt accept dye that well and all the blues i have tried which is pretty muche evry blue you can buy havent properly worked) - if you have hair that easily takes dye then i recommend this one! -Briony-

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Added: 17th September 2008
Review: A nice blue dye. Takes best over a very very light blonde. Staying power sadly isn't great, but keep it topped up and it's quite pretty. -Alexandria-

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Added: 2nd September 2008
Review: It wasn't the expected result but i loved it! And I would prefer that it lasts longer! -Princess_Strawberry_Ice-

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Added: 22nd July 2008
Review: It was the first time I used this dye, and I'm really satisfied with the effects. The colour is insanely vibrant, beautiful and long-lasting. It's been three weeks already, and it faded only a little bit [I wash my hair every day, so it's really surprising]. A small tip: before applying the dye, wash your hair with a cleansing shapmoo and then apply the dye on almost dry hair, and then, coveir it up with a plastic cap and a towel. You will get the best results if you keep the dye on for a couple of hours. I just went to sleep and washed my hair in the morning :D -Marta-

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Added: 21st July 2008
Review: Over light (but not platinum) blonde dye, this went a really nice deep blue - remember blue smarties? The original blue ones? It went that colour. Put in streaks with pink, this really did work well. It's an awesome colour - I'll definitely be buying it again. -Ac!d Rabbit-

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Added: 15th June 2008
Review: This is a beautiful blue with a slight hint of green. It came out a gorgeous colour on my lilac hair but it did fade quite quickly. To be honest I blame my hair not being light enough for that though. A little bit of Blue Velvet mixed in seemed to help the longevity but it did take away some of the lovely green. -Blamethrower-