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Added: 19th September 2009
Review: Ive used this colour on & off for the past 5yrs. Its the best i've tried yet! I always get people asking me how i get it so blue. The colour lasts longest when i bleach my hair till it looks almost white. If it's only blonde it looks mucky. I love the biro inky colour it has after i've just applied it. Then after the first wash it goes bright blue, people think it's electric blue. I recomend this colour to anyone who can bleach their hair well. My fav colour so far. -Sarah-

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Added: 1st August 2009
Review: This blue came out a lovely shade. It should be called neon blue/purple because it does turn out a nice mixture of both. Doesn't last too long but blues never do. Lasted about 2 weeks before i needed to re-dye it. But a really nice colour. -Sadie-

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Added: 2nd September 2008
Review: I love this dye its so easy to use and last longer than all the other dyes i have tried. I Advise you put heat on it to make the colour look brighter. THE BEST DYE EVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! -Jennifer-

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Added: 25th October 2007
Review: Gives pretty much exactly the same colour shown here, so you get what you want. Colour stays in really well and stands out loads! I got loads of compliments when it was this colour. It looks great and makes hair really lush & shiny too, but it gives a slight purple tinge, so if you don't want that I'd stick with a different type of blue (like Atlantic). Definitely worth buying. -Emma-