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Added: 17th September 2008
Review: Plum is a pink based purple that I absolutely swear by. This is such a beautiful purple that I haven't as yet managed to find a rival for. Completely unique, and stunning over bleached and dark hair. Staying power is brilliant! -Alexandria-

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Added: 21st July 2008
Review: Easily the best Directions colour I've used. (Except maybe Atlantic Blue xD) It didn't stain HALF as much as the others, and it went a beautiful violet colour. I didn't even bother bleaching or lightening my hair, which was a faded red colour at the time, and it went blindingly bright. I'd be really interested to see it on pre-lightened hair. Very sexy dye. -Ac!d Rabbit-

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Added: 9th July 2008
Review: I've just used this colour and it is stunning. indoors it has a reddish purple tint and in natural light takes on a blueish purple tint. This is very much a 'Cadbury' packaging colour. i have knocked a star off as this stains everything - bathroom, hands, nails, feet and everything else.... several washes later it still bleeds loads and stains my hands. overall the colour is worth the staining and it is stil really bright on my hair and i don't see it fading any time soon. -VulcanEars-

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Added: 15th June 2008
Review: Plum was the first unnatural colour I ever used. It's utterly gorgeous. A rich deep purple. And it sticks around! I had it with Atlantic Blue and I had to redye the blue at least 4 times as often as I did the Plum! I love it dearly and everytime I dye my hair back to it I wonder why I ever changed it in the first place! -Blamethrower-