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Added: 14th April 2010
Review: If you want red AND pink, this is your color! It starts of really deep red, with a pink shine and it fades out really great to a soft magenta en then pastel-pink. This is the type of color i didn't mind fading! (used it on bleached hair). -STPH-

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Added: 19th September 2009
Review: Used this for 2years prior crazycolors & I loved it. A bit pinkish but still a lovely shade (over bleached hair). Fades out rather pretty too. -D-

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Added: 19th September 2009
Review: Great vibrant magenta colour that faded into a nice cotton candy pink - but be prepared for it to stain EVERYTHING for about a week after putting it on! Also if your just trying to do a section of your hair with this colour, like I did, I found that it quite happily dyed undyed parts of my hair after the first wash so if you don't want this to happen be careful! Another thing is it didn't wash out for a very long time (about 3 months) and some of it has never washed out!! -Ultraviolet-

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Added: 19th September 2009
Review: I've used this colour a few times. On very bright bleached hair it looks it's best, almost pink red, otherwise it just looks plain red. -Sarah-

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Added: 19th September 2009
Review: If your looking for a temporary but striking look then Directions is the perfect brand. I lightened my hair to a hideous yellowy colour and the red showed up brilliantly, the initial colour was gorgeous and intense but it faded ridiculously fast. I know that people try to maintain the colour by not washing their hair as regularly, but I can't stand having greasy locks. I'm definately going to try 'special effects' dyes as I've heard that they last a lot longer. -KittySynthetica-

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Added: 22nd April 2009
Review: i really liked this colour, it glowed an amazing red in the sunlight. i would reccomend this colour if you have dark hair and do not wish to bleach it, coz my was a quite darkish red from using many many other red hairdying products from high street shops. they never worked and always left my hair the brown colour it was with a tint of red. i used poppy red as my first directions hair dye, and it worked fabulous. really unexpected result as i didn't think something that bright would work on my hair. -Lizz-

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Added: 11th November 2008
Review: Really nice colour but fades fairly quickly -Helen-

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Added: 17th September 2008
Review: I love this shade. It does exactly what it says on the tub, it is the exact shade of a poppy. So it's a red with heavy pink tones. I have this at the moment and it's a real stunner. Staying power isn't great, but it's worth it for such a beautiful shade. -Alexandria-

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Added: 15th September 2008
Review: This colour is really great in the beginning, but it fades very fast. Though, you get a really RED result instead of those (red) you get from those you can buy in every-day stores. I really loved this, and I miss my RED hair. Plus, people can't lose you in a crowd. -Karin-

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Added: 15th September 2008
Review: I've been using Poppy Ped for 8 years, find it easy to apply, using tinting brush or fingers.I always use over bleached hair which gives it a drop dead vibrancy.I've been very lucky with the fade, the red usually fades down to a hot pink after about 4-5 weeks, although lately it's been fading much quicker, probably because of the length of time I've been using the same product.I moved to the South Of France 3 years ago, and although I use UV shampoos etc it did start to fade a bit quicker here than in the UK, as it was lasting 6-8 weeks there. I try to leave a minimum of 4-5 days between washes, and I always wait a minimum of a week after dying before the first wash.I don't leave it on all night, I usually wait about 45 mins before washing, but I only bleach the roots, and re-bleach the tips. I do a full re-colour ie All black, lift the black add the red, about once a year just to refresh. I've used many other brands and colours in the past, but Directions has been the easiest and the best. -Mentonmadame-

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Added: 28th July 2008
Review: this came out a lovely bright red, it did not fade allot at first and shocked and had the wow factor for a while then it went a pinky colour and it still looked kwl and then had the wow factor again for a pinky colour , all in all i was realy impressed with this shade and product at the end of the day. i will buy again , once ive been the full circle of colours lol -Rebecca-

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Added: 9th July 2008
Review: Gorgeous bright red colour from the start, absolutely loved it. Although it did fade to a pinky-red almost straight after the first wash, it kind of annoyed me having people say 'Ooh pink hair!!?' - IT WAS RED! Good staying power though! -Geneticphreak-

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Added: 27th June 2008
Review: First use wasn't bad, but I have bad news tough grey hair to hide! I had to use a few times to build up colour but went pink on me quickly- found rubine red stuck better but didn't have the intensity that this has. -Glenn-

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Added: 15th June 2008
Review: I used to use this when I was too poor for Blood Red! It holds up pretty well except in sunlight it can look pinky right from the start. Regardless it's a gorgeous colour that fades to a lovely magenta shade. -Blamethrower-