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Added: 14th April 2010
Review: I use this as a pink. When first applied it's a dark pink. After a couple of washes it goes magenta pink and slowly fades. It's a great colour and has great staying power on my hair. A better alternative to any bright pink. And as with all Directions, it's good to hair. :) -Luzblah-

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Added: 19th September 2009
Review: Stains like hell, especially on the sealing around the bath (oops) i used half a tub of rose red mixed with a tub of flamingo pink to get a really bright strong 'bubblegum' pink and it lasts a good three weeks and fades well. -StrawberryScented-

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Added: 19th September 2009
Review: Although this is meant to be red i've always found it to come out more of a dark pink colour. Which is why it works well if you're dying it pink and want it to last. Generally stays vibrant for about 2+ weeks and when it does fade it goes to a lighter pink. -Beki-

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Added: 12th December 2008
Review: I like the colour,infact,the colour is gorgeous but if you have a bright white bathroom suite or parents that would kill you if you got something pink,i wouldn't try this one out. I've stained EVERYTHING.. pillowcase, straightners, hairbrush, bath, neck, hands, hat, scarf, jumper, bra etc. It is a really nice colour though,i just hope it stops staining stuff soon :) -Kathryn-

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Added: 30th November 2008
Review: This is my favourite dye. Directions scores again. Their dyes not only give a great colour, but also make your hair silky smooth. I use this instead of all the Pink dyes. For the first 2-3 washes it is pretty dark but after that it's an amazingly bright pink. -Sadie-

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Added: 11th November 2008
Review: Great colour, a nice rich dark pink. only downside is it turns your hands pink until it's had a couple of washes. -Helen-

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Added: 17th September 2008
Review: Beautiful colour. I used this over bleached to yellow hair and got a rich, deep, vintage pink. Really stunning, I absolutely loved this muted shade! Staying power was great, had 1" of roots before I needed to re-dye! -Alexandria-

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Added: 2nd September 2008
Review: This dye is a staple of my bathroom cabinet, as the coverage is so amazing and it cares for my hair so well that I often turn to it in times of crisis! When I've been disappointed by the result of another hair colourant, I can always rely on this shade to completely cover it and create a deep, shimmery pinky colour instead. This one does stain the shower quite badly when rinsing it out or washing it (it's always scrubbed off eventually in my experience), though, but it's worth it if you're prepared to risk that! -Ellen-

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Added: 10th July 2008
Review: This colour is beautiful. On my hair it came out a deep, rich cherry red which shone pink in the sun. It reminded me of the colour of black cherry flesh - gorgeous! It stayed in pretty well on my hair (which wasn't too ravaged by bleach at the time) but it did tend to stain quite badly. If you dye your hair this colour then wear lots of bright blue, it really complements the colour. -Louisa-

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Added: 9th July 2008
Review: This is such a lovely colour, a really deep pinky red. The only trouble I have with it is when washing the colour out and with subsequent shampooings standing up. As it's washing out, it stains your back, hands, soles of your feet, everywhere! I had a pink neck for days! But it's such a nice colour, that sometimes it's worth it. -Extolment-