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Added: 14th April 2010
Review: As with the Atlantic Blue, the consistency is lovely. The dye itself covers bleach well, but users need to be mindful that if covering more yellowy hair, it will go a bit grey. There are a few strands in my hair that are lavender and grey, but other than that, the colour is bold, vibrant and shiny. There is more than enough dye in each pot to cover a full head of hair, even if you have shoulder length hair (or at least in my experience) so definately worth it, it's a bargain :) -Mistress Pandora-

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Added: 1st August 2009
Review: My favourite! This is the best shade of purple i have found. I like to mix it with a bit of pink so it's a little less blue toned. Or just leave it as it is. A really nice shade that lasted ages. -Sadie-

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Added: 20th January 2009
Review: Probably my favourite dye so far. It's really bright and it works on undyed hair aswell! But now that I've done it on almost white hair, it's just stunning. And I didn't notice any powder, nor has it stained any of my bedding or clothes except for the hair towel, cause it does bleed a bit for the first few washes, but I just blowdry the hair, to prevent staining clothes. Staying power is 4 to 5 weeks, which for me is great! -ASG-

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Added: 20th January 2009
Review: This colour is fantastic, i applied it to uneven bleached hair (part orange, part lemon blonde) and it has taken really well. Perfect. It also glows, if your interested in uv aspects of hair dye. I only dyed my hair yesterday so i don't know how long it takes to fade, but i think i'll stick to this colour for a while. -Safe-as-Milk-

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Added: 14th November 2008
Review: My absolute favourite; goes on smoothly and evenly, stays moist while developing (which is something that really helps the colour sink in!), rinses out *fairly* quickly and painlessly - though you might need to give your bath a scrub afterwards! - and lasts a pretty long time given the right aftercare, with a gorgeous deep purple colour that shines in light. Whatever colour/dye I go with, I always tend to come back to Directions Violet because it just does the job so well! -Miss P-

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Added: 17th September 2008
Review: I love this colour, I've used it a lot. Ensure your hair is a very light bleached blonde before you begin and you'll sing it's praises too! A very VERY pretty blue based purple which fades to a stunning liliac after a few weeks. Really lovely! -Alexandria-

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Added: 2nd September 2008
Review: I didn't like this color! I was disappointed because firstly despite the fading, the color takes very bad and in addition it does not last long! -Princess_Strawberry_Ice-

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Added: 13th July 2008
Review: This left my hair a subtle purple lasted 4 washes but leave a powdered coating on my hair everytime i touched my hair it was covered with purple dust also on my pillow and hair brush plus it leave dust on my clothes my friend used a little for streaks when she washed it out it covered her hair she was really inpressed witht the colour. -Kelly-