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Added: 1st August 2009
Review: My favourite! This is the best shade of purple i have found. I like to mix it with a bit of pink so it's a little less blue toned. Or just leave it as it is. A really nice shade that lasted ages. -Sadie-

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Added: 20th January 2009
Review: Probably my favourite dye so far. It's really bright and it works on undyed hair aswell! But now that I've done it on almost white hair, it's just stunning. And I didn't notice any powder, nor has it stained any of my bedding or clothes except for the hair towel, cause it does bleed a bit for the first few washes, but I just blowdry the hair, to prevent staining clothes. Staying power is 4 to 5 weeks, which for me is great! -ASG-

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Added: 20th January 2009
Review: This colour is fantastic, i applied it to uneven bleached hair (part orange, part lemon blonde) and it has taken really well. Perfect. It also glows, if your interested in uv aspects of hair dye. I only dyed my hair yesterday so i don't know how long it takes to fade, but i think i'll stick to this colour for a while. -Safe-as-Milk-

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Added: 14th November 2008
Review: My absolute favourite; goes on smoothly and evenly, stays moist while developing (which is something that really helps the colour sink in!), rinses out *fairly* quickly and painlessly - though you might need to give your bath a scrub afterwards! - and lasts a pretty long time given the right aftercare, with a gorgeous deep purple colour that shines in light. Whatever colour/dye I go with, I always tend to come back to Directions Violet because it just does the job so well! -Miss P-

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Added: 17th September 2008
Review: I love this colour, I've used it a lot. Ensure your hair is a very light bleached blonde before you begin and you'll sing it's praises too! A very VERY pretty blue based purple which fades to a stunning liliac after a few weeks. Really lovely! -Alexandria-

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Added: 2nd September 2008
Review: I didn't like this color! I was disappointed because firstly despite the fading, the color takes very bad and in addition it does not last long! -Princess_Strawberry_Ice-

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Added: 13th July 2008
Review: This left my hair a subtle purple lasted 4 washes but leave a powdered coating on my hair everytime i touched my hair it was covered with purple dust also on my pillow and hair brush plus it leave dust on my clothes my friend used a little for streaks when she washed it out it covered her hair she was really inpressed witht the colour. -Kelly-