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Added: 26th February 2010
Review: I applied this color to already red base - faded permanent color. The result is great. Color is not pink and not orange, not too dark cherry, but real rich red. -Jevegenija-

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Added: 19th September 2009
Review: I remember this initially turned out like a very bright magenta on me for the first few days. then it faded to the red it's supposed to, more of a fire-truck color. it gradually faded very unevenly to a pumpkin-y orange, which is what i was left with. Staying power isn't great, but it's still one of the better Manic Panic colors. -Laura S-

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Added: 20th January 2009
Review: My god, this red is bright! Applied it to yellowy bleach blonde hair and left it on for 3 hours. It went highlighter orange :( Re-applied the next day and left it for 4 hours and now it's a tomato-y red but it is orange in bright light. Not at all like I'd expect it to come out and it's fading very quickly. An excellent dye if you want a quick shot of very lumunious, kind of orange red but not if you're going for pillar-box. -RobynBerry-

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Added: 17th September 2008
Review: A nice vibrant red, but very pink based. If you use this over very lightly bleached hair you may get a lot of people mistake it for pink (albeit a very reddy one!) staying power isn't great, but if you keep it topped up it's a lovely rose red shade. (AMPLIFIED) -Alexandria-

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Added: 2nd September 2008
Review: I WAS SO IN LOVE WITH THIS COLOR. I had it for about 2 months and it didn't go anywhere. It was beautiful and made people want to touch it...a lot. You need a very even blonde base for it to come out well, though. (STANDARD) -MissKittyRawr-

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Added: 2nd September 2008
Review: Great color, fades somewhat fast. (STANDARD) -Lenore-

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Added: 2nd September 2008
Review: I absolutely love this color!! It was so bright and stunning. Everyone asked what dye I was using. (STANDARD) -Mandy-

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Added: 13th July 2008
Review: love this colour have to leave on for 40 minutes but it really lasts onto its six wash only just fading so rich and deep. (AMPLIFIED) -Kelly-

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Added: 9th July 2008
Review: This color came out more pink than expected, but when taken care of, it still maintains a fire-engine red hue. It fades gradually to a fuschia-pink, and for a red dye, doesn't have too much runoff. I bought the regular formula, and it absolutely shocked me how long it lasted, for a Manic Panic color. I definitely recommend this dye or the amplified formula to anyone looking for a long lasting, pink-hued red! -Monochrome-