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Added: 17th September 2008
Review: A nice vibrant red, but very pink based. If you use this over very lightly bleached hair you may get a lot of people mistake it for pink (albeit a very reddy one!) staying power isn't great, but if you keep it topped up it's a lovely rose red shade. (AMPLIFIED) -Alexandria-

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Added: 2nd September 2008
Review: I WAS SO IN LOVE WITH THIS COLOR. I had it for about 2 months and it didn't go anywhere. It was beautiful and made people want to touch it...a lot. You need a very even blonde base for it to come out well, though. (STANDARD) -MissKittyRawr-

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Added: 2nd September 2008
Review: Great color, fades somewhat fast. (STANDARD) -Lenore-

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Added: 2nd September 2008
Review: I absolutely love this color!! It was so bright and stunning. Everyone asked what dye I was using. (STANDARD) -Mandy-

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Added: 13th July 2008
Review: love this colour have to leave on for 40 minutes but it really lasts onto its six wash only just fading so rich and deep. (AMPLIFIED) -Kelly-

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Added: 9th July 2008
Review: This color came out more pink than expected, but when taken care of, it still maintains a fire-engine red hue. It fades gradually to a fuschia-pink, and for a red dye, doesn't have too much runoff. I bought the regular formula, and it absolutely shocked me how long it lasted, for a Manic Panic color. I definitely recommend this dye or the amplified formula to anyone looking for a long lasting, pink-hued red! -Monochrome-