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Added: 14th April 2010
Review: this is one of the hardest that i found to get really consistant color all over my hair some parts were really dark blue some parts ended up being a really light blue. i tried leaving the dye on for about two hours and this did the trick it got all of my hair to a really dark blue and after a few washes it got it to the shocking blue that i was looking for. when it fades it starts to turn green and fades patchy.. atleast for me. -Klargo-

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Added: 19th September 2009
Review: I loved this colour, it comes out really bright on light blonde hair, REALLY REALLY bright! i wouldn't recommend this colour to girls/boys with medium brown - light brown hair, cause i tried it on my hair with is naturally light brown, it went GREEN! so only use this colour on bleached hair. -Josie-

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Added: 19th September 2009
Review: I love this color so much! I used it on bleached hair and left it in for about 4 hours. it works great and the color stays in so long. and unlike some other blues I have tried it doesn't turn my hair green. I highly recommend this color. -ZombieGirl-

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Added: 19th September 2009
Review: Really great dye. It has turned out the most amazing shade of blue and is fairly even despite being put on hair that was mix of white, yellow and green. the gel formula is really great. it goes a long way and i found it barely stained my skin, including my scalp, which is the only brand that i have used that does this. Definately works best on the lightest bleached hair but turns a really nice dep turqoise on the odd bits that were pretty much canary yellow. stays in really well( even after swimming in the sea a few times). it does run wen wet tho but the colour wipes off the skin pretty easily. [GEL] -Kara-

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Added: 19th September 2009
Review: This dye is really great. I used it for the first time about three months ago on hair bleached to a golden blonde, and I was instantly thrilled with the result. I suggest leaving it on for at least 45 minutes - when I do it lasts between 6 and 8 washes before it starts to fade. The color is BRILLIANT and truly 'shocking' when you first dye it. I would recommend this for anyone. -Sarah-

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Added: 14th July 2009
Review: I've been dabbling with this colour in all the varieties (amplified, gel and normal) and am totally in love with this. I've been using it since March and I've found that if you treat it well using minimal styling products and colour care shampoo and conditioner, it lasts a very long time and remains vibrant, even when it fades into a lovely turquoise colour! I feel like I get 2 gorgeous shades for the price of 1! Its shiny and goes from deep glossy shocking blue, then after 3-5 washes goes marginally lighter (but not light blue! Just more in your face shocking blue!) to peacock green then to a light sea turquoise. Couldn't be happier. I wash my hair roughly twice a week, maybe every 4 days, and I get it redyed at sea turquoise time which is about week 6 for me! [AMPLIFIED] -Sarah-

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Added: 20th January 2009
Review: Great, and I mean Great, dye. I wash my hair once a week with cold water. I've had my hair tied without touch-ups for two months and its still not faded. I highly recommend this dye, especially in combination with manic panic after midnight blue.

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Added: 14th November 2008
Review: Great colour, great result and ended up lasting for almoust a month of washing! (STANDARD) -Marina-

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Added: 2nd September 2008
Review: Shocking Blue was a nice color, it was out there. I really liked it and it was very different. (STANDARD) -Cristina-

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Added: 2nd September 2008
Review: Fabulous dye...easy to go on and gave a gorgeous colour with loads of depth. Looks especially fab in the (rare) sunshine. Literally had people stopping me in the street to compliment the colour. Good staying power too-was very vibrant for at least 2 weeks before it started fading properly. Highly recommended! :-D (STANDARD) -Sarah-

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Added: 2nd September 2008
Review: Having first bleached my hair, I then plastered on this dye, I ended up with the dye everywhere (probably more my overzealous-ness rather than the dye!) The dye took more to some parts of my hair than others, which, despite creating an effect I had not originally imagined, has created a variegated peacock colour, which I love! The only warning I must give to users, is that with every wash, you end up standing in a puddle of blue water! And be care where you spatter it! Otherwise fantastic and fun! Infinitely better than any other brand for longevity! (STANDARD) -Anon-

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Added: 26th August 2008
Review: A good colour shade.But a bit too light for me. (STANDARD)-Iris-

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Added: 9th July 2008
Review: I thought it was GREAT. I bleached my hair to a light blonde and put the blue over it. I got a neat kinda multi-toned effect, which some people might not have wanted but I LOVED it! It looked like a beautiful ocean, with some darker and lighter streaks. And it lasts really well. I've had it for about a month, including going swimming and hanging out in the sun frequently. It was very well.. SHOCKING! Awesome for a real bright blue. (STANDARD) -Erin-

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Added: 17th September 2007
Review: At first I used the dye straight after pre-lightening, and I was slightly disappointed with the result. However I only had to use half the tub first time round, and so I re-applied the dye a week later, and WOW its awesome. My advice is to leave a few days after bleaching before you can get the best effect! Very please :) It might not last for ages, but the results right after dyeing it a second time are just amazing! Top stop (AMPLIFIED) -Benjamin-