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Added: 14th November 2008
Review: It's so bright! Under sunlight it's almost neon. You'll never go unnoticed with this hair color, it's a serious head turner. It lasts forever, and depending on how light your hair was bleached beforehand, it fades to orange or highlighter pink. It stains everything, from your bathroom to your pillow cases, but it's definitely worth it! -Damaris-

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Added: 2nd September 2008
Review: It's such a bright vibrant red! So strong and so beautiful! I could go anywhere and it would be very bright and very true. And when it fades, it goes hot pink, instead of orange, which I am very happy with (I am not oranges biggest fan, I'll admit). -KitaZira-

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Added: 2nd September 2008
Review: My sister swears by (or at?) this dye. Like all the special effects it goes on great and the colour is to die for, and the colour lasts a good while. -LadyLuck13-

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Added: 2nd September 2008
Review: First time used and I love this stuff. the red just pops. I'm going for purple and fish bowl blue next... -Bea-

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Added: 20th July 2008
Review: This is an amazing colour. It starts off as a NEON red, but after a few washes, it turns into a beautiful pink. However, I think it washes out too quickly because sections of my hair are already fading quite badly despite dying it only a week ago over bleached to a light blonde hair. I only wash it every other day. This shade doesn't seem to have the lasting power like other colours I've tried (E.G. Virgin Rose - I had to bleach it out eventually and even after that my hair still had the magenta tinge to it.) I've attempted to add it to my conditioner but at the moment, I've had no luck. It made my hair look so shiny, and it helped me with my attitude. Usually, I'm the type of person who'd say "Why are they staring at me?" but now I'm more like "Let them look." I recommend this shade as it is overall very good and as others have said, it is not for the weak at heart. I've received many compliments along the lines of "That is truely awesome hair." and only one person has hated it so far (that being my grandmother.) A bottle does go a long way as my hair is fairly long. I only used about 3/4 of the bottle. So I have a bottle and a bit left to redo it. This has given me the pink I've always wanted though so I'm happy =) -Michelle-

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Added: 14th July 2008
Review: I love this colour. I've mixed it with Atomic Pink and dyed over not-bleached hair, and it comes out a bright burgundy-colour. I only re-colour my hair every 6-8 weeks, because my hair has grown out - the colour hasn't faided a bit! The UV-effect doen't really work, when you don't bleach, but that's the only negative side... -Desiree-

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Added: 9th July 2008
Review: This is my favorite color, hands down. It starts out as an eye-catching ruby red, and gracefully fades to lighter shades similar to Cupcake Pink. It lasts over 8 weeks when left alone. It has virtually no run-off, and stains very little. When it came time to bleach the color, I got nearly every trace of it out. I definitely recommend anyone who's a fan of Special Effects to try this color at least once! It's fantastic! -Monochrome-

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Added: 9th July 2008
Review: Dyeing your hair for the first time can be both an exciting and terrifying experience. This is especially the true for unnatural colours. Excited because you are telling the world who you are through your hair and terrified about how it will look, turn out, etc... So when i had finally finished and dried my hair, words cannot explain how amazing it turned out and how happy i was. And this has a lot to do with the colour, in this case it was Cherry Bomb. In all honesty, i chose the colour at random, i hadn't looked at people's pictures or any reviews, it was just a spur of the moment thing. But i couldn't have chosen a better colour. It was bright and shiny and everything a person could possibly want from a colour. Given the name i had originally expected it to be darker, but i am glad it was not. This is a colour for people who want to stand out from the crowd. Too often do you walk down the street and everyone looks exactly the same; this colour makes all the difference. It is one of a kind and not to sound too cliche, but it is simply the best. Unfortunatly, there are some downsides, nothing is perfect, yet some (meaning me) would argue that this is as close as one can possibly get. Firstly, it was quite messy to use, not shocking since i was a first-time user at the time, but messy all the same. Also, for the first week it bled, not too much but i had a pillow case that looked like something died on it after i went to bed with wet hair. And, yes the colour faded, too quickly for my liking, but maybe that just reflects on how often i wash my hair. Overall, i doubt that even this incredibly and unnaturally long review, expresses how much i am in love with this product. You always hear great things about Special Effects hair dye, but this is the colour that really did it for me. I would recommend it to anyone in a instance. Since then i have used Blue Mayhem, Nuclear Red and Candy Apple Red, but none compare to this thing of beauty. I only hope that others enjoy this as much as I did, and that at some point i can find the time to redye my hair this colour. -Rachel13-

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Added: 20th March 2008
Review: Beautiful shade, really red with a hint of pink. Left my hair feeling soft, and not at all rough. Really shimmery and absolutely amazing in real life! You'll really turn heads with this colour. -Laura-

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Added: 16th November 2007
Review: This dye is AWESOME! No photos can properly convey the practically neon pinky-red colour you get after application: it really is insanely bright and REALLY eye-catching. Not at all for the faint-hearted: personally, I LOVE it, but it really is bright! I can't wait to see what colour it goes when it fades, and one bottle goes a long, long way. Beeunique also delivered it REALLY quickly and really well-packaged too! BTW, for anyone having trouble getting the dye out of their scalp and so forth, witch hazel works REALLY well. :D -Stephanie-

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Added: 21st May 2007
Review: Wow vibrant and lasted really well!! I loved the colour it was deep and shiny and definitely turned heads will be buying again soon. -Bethany-

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Added: 12th February 2007
Review: Fantastic vibrant red colour that fades to a pinky/red. Just bought another one of these, have used other brands but special effects is by far the best. Colour lasts about 4 - 6 weeks but because I only use it for flashes at the front, the bottle lasts for about 5 applications. Great stuff, might try a different colour next time. -Jane-