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Added: 14th April 2010
Review: Done this over faded red hair. My hair was quite dark but the devilish came out really vibrant and made it seem lighter! Easy to put on, stained EVERYTHING! It leaves my bath pink when i wash it even after 5 or 6 washes but fades slowly. Has pink tones to begin with by gradually fades to more of a red. -Kristy-

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Added: 14thApril 2010
Review: Done this over faded red hair. My hair was quite dark but the devilish came out really vibrant and made it seem lighter! Easy to put on, stained EVERYTHING! It leaves my bath pink when i wash it even after 5 or 6 washes but fades slowly. Has pink tones to begin with by gradually fades to more of a red. -Kristy-

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Added: 24th November 2009
Review: Love this colour! I used it over hair that had been bleached to a dark gingerish colour, and the colour came out beautifully bright! The Colour is a gorgeous deep reddy pink, but it seems to glow hot pink or luminous red under different types of lighting. My hair had been patchy after the bleach process (too many years of using red box dyes I think) but Devillish completely covered that up, so my hair colour was beautifully even all over. The under layers of my hair are sligtly darker - probably becasue I ran out of bleach - but it still looks an amazing vidid pinky-red colour. I've had the colour on for 5 weeks now, and it's still going strong. I've been washing my hair in lukewarm water and adding a bit of the leftover dye to conditioner, and it has really helped to keep the colour alive. In fact, after a few washes several people at work commented on how the colour seemed to be getting brighter! After a couple more washes it has faded, but only slightly, and is now a deep reddy pink colour. The only small down sides are that I needed 1 and a half bottles to cover my whole head as I have long thick hair. Also, the colour is still rubbing off onto my pillow case 5 weeks later! It comes right out in the wash though.Overall I would say that this is without question one of the brightest and longest lasting red dyes I have ever used. I will definitely be using it again! -Toni-

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Added: 19th September 2009
Review: I adore this colour! its a true vampire red. with pinky undertones. I always mix this with equal parts virgin rose and wow! it glows. i apply it on slightly lightened hair. to about ginger stage, as it helps grip onto the red. lighten it too much and it wont last 5 washes! it does stain my neck for about 5 days but by the 3rd wash its gone :}. the colour lasts me 5weeks before i have to refresh it for the vibrancy, can defo be left longer. but im a hairdresser..so WHY the hell not get it dyed ;] -Christine-

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Added: 19th September 2009
Review: I really love this colour. I used it on top of non-bleached light brown hair with a faded bronze-red colour, and it looked great; cherry red with pink undertones. However, it really lost its pop after one week, and now, after 2 weeks, it looks bronze-ish again. I wash my hair every other day and use shampoo meant for coloured hair. I even tried to refresh the colour by mixing some dye into my conditioner, but it didn’t really make any difference. Still, it’s a great colour. Lucky you who have hair that absorbs it better than mine. Next time, I’ll try to mix Nuclear Red with a little Atomic Pink to see if that’ll work out better. -Lene-

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Added: 20th January 2009
Review: I absolutely love this colour! It turned out a lot brighter than I thought it would but I think it looks awesome. For me it hasn't stained things so much as other dyes, but it still does a bit. Would recommend to anyone who wants a bright, gorgeous red colour with hints of pink. -Miki-

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Added: 14th November 2008
Review: Was a lot brighter than I thought it would turn out, not that I minded that... I wanted a change from my usual blood red... However went back to it soon after as devilish washed out quite quickly... I recomend it if you don't mind maintaining it.. I'm just too lazy. –Marz-

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Added: 14th September 2008
Review: Love this red - its a bit deeper than Nuclear with a slightly pink base, and on the initial dye job has a lot of luster. Gradually fades to a kind of light pink, but bleaches out really easily. I would recommend this to anyone looking for a deep ruby shade. -Monochrome-

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Added: 23nd September 2008
Review: I have faded red hair {like a faded auburn,like a normal red},and I thought it wouldn't show up,cause my hair wasn't bleached. WOW! Was I suprised!! The color is so BRIGHT,Even on faded hair!! You have to rinse it out reallly well or else it'll leave residue on pillowcases,and stuff. And when your gunna apply it,make sure you cover your area well! I had a angry mother to deal with because it got messy! LOL! But Ill keep using this dye! No bleeding,no fading fast,etc. -Candace-

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Added: 2nd September 2008
Review: I really love this colour! Don't be fooled by what it looks like on the site or by what it looks like in the bottle, as it comes out a million times better and brighter. It has a really nice pinkish tone to it and fades to a pinkish colour rather than orange like a lot of other dyes. It lasts fairly well if you're careful about how you wash your hair and how often etc I'd definitely recommend this to anyone who's looking for a really awesome, vibrant hair colour. The only not-so-good thing I could say about it is that (according to my mum who put it on for me) it's tricky to put on as it doesn't spread all that well and if you get it anywhere but on your hair, it'll stain. Also, it bleeds quite a lot in the shower, but I suppose this is to be expected! The day after I used it, I was caught in a rain shower, and none of it got on me, so I guess that's a mega bonus! Overall, I totally love this product! It has everything going for it. It's vibrant, lasts well, is vegan friendly -Eyeless_Freak-

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Added: 29th August 2008
Review: I am so chuffed with this dye!! Have been using various special effects colours for over a year now and have always been happy with the result, but this colour is amazing! I have mousey brown hair with bleached bits and I used this dye on my whole head. It has turned out the most beautiful blood red with bright red sections. I have had it on for 3 weeks now and it has hardley faded! No sign of the dreaded orange faded red. Am extremeley chuffed. Just watch white towels!!!! -Becky-

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Added: 23rd March 2008
Review: Alot brighter than the pic suggests. really great dye. Apart from the original dying process i had far less trouble with the colour leaking when it got wet(say getting caught in the rain and washing it) than other brands. definately lasts longer overall so is worth the money. -Kara-

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Added: 3rd September 2006
Review: This colour is amazing! As with all SFX dye it lasts ages and is a great rich colour. It's brighter than in the picture if you bleach before... i love it! -Letty-