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Added: 14th November 2008
Review: Was a lot brighter than I thought it would turn out, not that I minded that... I wanted a change from my usual blood red... However went back to it soon after as devilish washed out quite quickly... I recomend it if you don't mind maintaining it.. I'm just too lazy. –Marz-

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Added: 14th September 2008
Review: Love this red - its a bit deeper than Nuclear with a slightly pink base, and on the initial dye job has a lot of luster. Gradually fades to a kind of light pink, but bleaches out really easily. I would recommend this to anyone looking for a deep ruby shade. -Monochrome-

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Added: 23nd September 2008
Review: I have faded red hair {like a faded auburn,like a normal red},and I thought it wouldn't show up,cause my hair wasn't bleached. WOW! Was I suprised!! The color is so BRIGHT,Even on faded hair!! You have to rinse it out reallly well or else it'll leave residue on pillowcases,and stuff. And when your gunna apply it,make sure you cover your area well! I had a angry mother to deal with because it got messy! LOL! But Ill keep using this dye! No bleeding,no fading fast,etc. -Candace-

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Added: 2nd September 2008
Review: I really love this colour! Don't be fooled by what it looks like on the site or by what it looks like in the bottle, as it comes out a million times better and brighter. It has a really nice pinkish tone to it and fades to a pinkish colour rather than orange like a lot of other dyes. It lasts fairly well if you're careful about how you wash your hair and how often etc I'd definitely recommend this to anyone who's looking for a really awesome, vibrant hair colour. The only not-so-good thing I could say about it is that (according to my mum who put it on for me) it's tricky to put on as it doesn't spread all that well and if you get it anywhere but on your hair, it'll stain. Also, it bleeds quite a lot in the shower, but I suppose this is to be expected! The day after I used it, I was caught in a rain shower, and none of it got on me, so I guess that's a mega bonus! Overall, I totally love this product! It has everything going for it. It's vibrant, lasts well, is vegan friendly -Eyeless_Freak-

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Added: 29th August 2008
Review: I am so chuffed with this dye!! Have been using various special effects colours for over a year now and have always been happy with the result, but this colour is amazing! I have mousey brown hair with bleached bits and I used this dye on my whole head. It has turned out the most beautiful blood red with bright red sections. I have had it on for 3 weeks now and it has hardley faded! No sign of the dreaded orange faded red. Am extremeley chuffed. Just watch white towels!!!! -Becky-

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Added: 23rd March 2008
Review: Alot brighter than the pic suggests. really great dye. Apart from the original dying process i had far less trouble with the colour leaking when it got wet(say getting caught in the rain and washing it) than other brands. definately lasts longer overall so is worth the money. -Kara-

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Added: 3rd September 2006
Review: This colour is amazing! As with all SFX dye it lasts ages and is a great rich colour. It's brighter than in the picture if you bleach before... i love it! -Letty-