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Added: 10th October 2008
Review: I bought this dye because of the good reviews..but it didnt rly work well for me : fair anough it was quite a dark blonde i used it on (because i bleached it frm black) but it turned out almost completely black nd after a few washes it stayed the same then went kind of brown : awell i guess what works for sum people might not work fur others.. -Gemma-

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Added: 26th September 2008
Review: I have used a few purples but this would have to be the best i have ever used. This comes out an almost black purple when first dyed that is a brilliant bright purple in sunlight. this fades to a bright blueish toned purple then fades out to a bright magneta rather than a grey colour like other dyes. It also lasts forever to boot- i would definately reccomend this colour. -Brooke-

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Added: 2nd September 2008
Review: I absolutely love the colour of this dye! I had the majority of my hair dyed this colour & I think it is a lovely deep colour which I have found to be very long lasting. I have had lots of compliments on my hair since choosing this shade, which has gradually faded to a lighter purple/pinky tone. My only complaint would be that seeing as it is such a strong dye you have to be careful when dying & first few times you wash your hair as I had to contend with a purple scalp for few days & my partner wasn't that impressed with purple stains on our new bathroom! -Louise-

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Added: 2nd September 2008
Review: I have this color in my hair right now, and it is amazing! I love it! It lasts forever, and stays extremely well. I redo it about once every few months. It's such a pretty color, too. Very purple. I am happy to have bought some! -KitaZira-

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Added: 2nd September 2008
Review: I just love this colour! It starts out the darkest of rich bluey purples, with streaks that look almost black in certain lights. It fades through endless shades of purple to a gorgeous magenta pink, getting brighter as it fades. Pretty messy to use, and you definitely need dark towels, clothes & pillow cases for the first couple of weeks, but this colour stays looking gorgeous as it fades, and only needs touching up after 6-8 weeks. Briliant! -TankGIrl-

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Added: 9th July 2008
Review: This color is a very dark, almost black purple before the first wash. It was nearly 4-5 weeks before I saw it lighten to a shade similar to Pimpin Purple. It had almost no runoff and stained only before the first wash. Bleach and color strippers can't touch this stuff - be prepared to keep this color for months! It has tremendous staying power. I would definitely recommend this color for those looking for a multi-dynamic purple shade. -Monochrome-

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Added: 24th May 2008
Review: Fantastic colour, almost black when first done until you go outside and the natural light make it shout PURPLE. only draw back is for 7 days after dying expect to have purple hands, face, ears and neck. even when the hair is dry it still stains everything and anything it touches, dark towels and pillowcases are a must and defo wear gloves when washing it, but it's a small price to pay for having a fantastic colour of hair that everyone notices and comments on. -Rebecca-

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Added: 28th April 2008
Review: This is the first hair dye that i've bought from here and also the first dye i've ever done myself, usually i get it done at the hairdressers and their colour lasted a week!! I've had this colour for bout 3 weeks now and its exactly the same as the day i did it. Its a gorgeous colour especially with black, I've had so many compliments bout my hair with this colour!! Definalty will be trying more colours from the Special Effects range. -Clair-

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Added: 22nd March 2008
Review: This is the longest lasting SE hair dye i have used to date, and the most stubborn! lasted for 4 months, with washing every day. I had left it on for 20 min under a dryer and 25 with no heat, which does help (dryer to open up the cuticles, time after so they close up before you rinse). it didn't so much fade as brighten in that time, and on my 8 inch hair i only had to use 1/2 of the bottle. but as i said, it was a stubborn colour! no semi-perm hair colour removr would work, and believe me, i tried everything! i had to resort to bleaching, and patches of pink were left over still. BUT, if you're looking for a long lasting & restorative colour, this is it, bottom line! -Taylor-

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Added: 19th March 2008
Review: This dye starts off as a dark purple that looks black in indoors lighting. When you step out though, it's a nice, deep, vibrant purple. It lightens over the course of weeks, turning into a brighter purple. This dye is extremely long lasting. Have had it for 2 months and don't think it will fade anytime soon. :) -Triada-

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Added: 8th January 2008
Review: I used this on dyed dark red hair and it took really well, looks almost black in some lights but in the light it is a beautiful purple colour. The only bad thing about the dye is that I have had it on over a week, washed it quite a few times and still the purple comes off onto everything, clothes, bedsheets, skin - I am too scared to go out in the rain! -Danielle-
NOTE FROM BEEUNIQUE: Most vegetable dyes do tend to bleed until after the first few washes but should be fine after that.