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Added: 17th September 2008
Review: Wonderful dye. I used this over dark red hair and I got a very rich purple result. A true royal purple, looks even better on hair that has been pre-bleached! Long lasting too. -Alexandria-

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Added: 14th September 2008
Review: This surprised me in that it lasted longer than expected. Initially I used it with atomic pink for contrast. Then I topped up with more Pimpin Purple all over. I left it on for 2 hours and it covered everything. I found it to have greater longevity than some brands. A fortnight later and it's not shifted. In the past I've found these kind of dyes die in a week...I'm a frequent washer. Lovely colour..very striking..I'm thinking of putting some black chunks in to tone it down. But yes very pretty. It only lost 1 star because of it's tendency to make other things purple as well...bright colours mean tiny molecules which rub off and wash off easily. -Mugwump71-

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Added: 2nd September 2008
Review: OMG this purple is lush. It goes really well with the atomic pink and glows really nicely in the sun. It also fades to a nice pinky colour as it washes out, rather than a murky brown as some have done. -LC-

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Added: 9th July 2008
Review: When first dyed on natural light/medium blonde this was absolutely wonderful its only downfall for me was as it washed out it turned a faded orange/pink which looked a little funny but it looked gorgeous for ages before that. -Jen-

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Added: 27th August 2007
Review: This dye is great! I used it on bleached hair (to an orange-yellow blonde) and it came out a deep, vibrant purple. After a few washes I suppose the excess dye left the hair and it became even more vibrant. I dyed it in the middle of the summer and even after a month, after it had endured sun and sea, and though some parts had faded, most of it was still lovely as a bright pinky-purple, sort of like virgin rose. Great colour and long-lasting! I'd definitely recommend it! -Triada-