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Added: 14th November 2008
Review: A bit disappointed with this dye as I've heard so many good things about SFX. Great colour when applied and for 2-3 washes, however it faded to a horrible patchy colour afterwards. I also had to use quite a large amount to get the coverage I wanted. -JoJo-

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Added: 14th November 2008
Review: I was pretty pleased when I first dyed my hair this colour. I had stripped the hair basically white and i figured after hearing all of these fantastic reviews that it would last forever. Unfortunately even with using special shampoo and conditioner to try and sustain the life of the colour, it fades within about 3 or 4 days. I was only washing my hair every 2 - 3 so i am pretty dissapointed. -RoyallyStoned-

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Added: 2nd September 2008
Review: This has been one of my favorites. I applied it over a very faded (silver by the time I actually aplied this) blue haired freak, and it came out perfectly! IT was bright, and it was such a two toned color. It would fool people all the time as they tried to figure out if it was blue or purple. And when it faded, it went to a blue toned violet. Very nice! -KiraZita-

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Added: 2nd September 2008
Review: The purple really came out better than the blue. I'm concidering flipping the colors around next time I do it so that the blue is on the bottom and the purple is on top. Truly a sexy shade. Even though this was left in for 45 minutes it came out better than the Blue Mayhem in terms of taking to the hair. -Amilee-

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Added: 9th July 2008
Review: I think it is important to have hair bleached to a very, very pale colour first. My hair was bleached to a light blonde, like the colour of undiluted lemon squash, and the dye left on for an hour on the first try, but it lasted only a week (with only 2 washes)and in one patch only worked as a toner. I was quite dissapointed as I bought this dye thinking it would last 5 weeks. I tried again, and managed to get two weeks, where it started, off blue, then faded to purple and started to wash straight out, rather than actively fading. If you think you can bleach your hair to practically white without too much damage, maybe this dye will work out fine for you, but don't expect a pure purple colour or long-lasting results. -Natalie-

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Added: 13th May 2008
Review: This colour is BEAUTIFUL when first dyed! It's an incredibly deep, bright blue-purple, like a vivid indigo, and it practically glows under sunlight. I dyed it over faded Cherry Bomb (another gorgeous colour), and it covered the old pink totally. For the first two weeks I was being approached by total randoms on the street wanting to touch it. Again. :D SFX just has that effect on people. My only complaint is that it fades much faster than the SFX pinks and reds, being blue-based. After a month and a bit my hair was a pretty but dull blue, like faded jeans. So I would recommend buying a couple bottles and topping it up pretty often (unless you're like me and wait eagerly for colours to fade so you can try another one, of course). Otherwise, though, it's amazing. One thing I do have to say is if you've got green eyes, this colour looks FABULOUS with them. :D Also, Beeunique shipped just as quickly as usual: my colour was with me in a few days! These guys ROCK. Napalm Orange and Cupcake Pink next! -Stephanie-